Approach / Philosophy
We at Enodo Software—as marketers ourselves—believe that software should be effective, powerful and yet elegant and intuitive to use. Our aim is to make the best sales and marketing applications available, but to focus on real business problems and solve those problems with simple, elegant and powerful applications. Enterprise software platforms that can be customized to solve any problem is yesteryear's design philosophy. Who wants to spend hundreds of thousands of dollars on configuration, customization and training that still requires a specialist to use? Today's enterprise software should self-configure, install easily and empower all users "out of the box" with no customization.
You have bigger problems to solve. You need solutions that save time and quickly provide the answers you need. Enodo software provides solutions that help you maximize return for your business, not slow you down.
Enodo's products are made specifically for sales and marketing managers, providing tools to better understand a complex sales pipeline process and increase sales productivity. Today, CRM systems capture a lot of sales and marketing performance data. But getting the answers you need is often difficult. Enodo's mission is to take currently available data and solve complex problems in order for sales and marketing managers to increase sales and improve return on investment.
Enodo Software's management team has decades of experience developing, marketing and using enterprise software solutions. As an 18 year industry veteran with nearly 10 years leading marketing teams, Enodo's CEO, Jeff Day, understands what marketing executives need to manage and report on sales and marketing effectiveness. And he knows firsthand the frustration of using spreadsheet or BI systems to try to answer these questions. It was that frustration that drove Jeff to develop a better solution—one that addresses specific gaps in today's management solutions and provides the highest value to the business with the least amount of effort.
Across product innovation, business strategy and engineering, our goal is to provide elegant solutions that are a joy to use, require as little effort as possible to get the answers you need and focus on issues that truly matter to the business.